hen he was 12 years old, Adrian Lindsey rode his
bicycle to the neighborhood basketball courts
carrying his ball under one arm; he dropped the ball
a lot. When he complained to his mother, she
encouraged him to try and solve the problem. With
pencil and paper, young Adrian invented a unique
carry bag designed like a basketball net. He called
his invention the All-Net Sak.
Lindsey, now 19, is from Akron, Ohio, just outside
of Cleveland. In 2007, he e-mailed Dan Gilbert, the
owner of the Cleveland Cavaliers (“Cavs”), about his
invention, and an assistant put Lindsey in touch
with the director of an entrepreneurship program
Gilbert had launched in Michigan. Through this
connection, 60 of his All-Net Saks were given away
at a Cavs game, and the product also went into the
Cavs Team Shop.
Getting his invention into other stores wasn’t easy.
Lindsey and his mother tried many retailers;
managers all liked the All-Net Sak but wouldn’t take
a chance on it. Another barrier he faced was
production costs. Product-design quotes started at
$20,000. Mother and son did the design themselves,
and then found a small marketing firm in Akron that
made the product look more professional for just
$75. A promotional products company, also in Akron,
that specializes in the manufacture of bags made the
costs reasonable, and family members contributed
$500 for the development of a website.
Lindsey achieved some product exposure by donating
60 All-Net Saks to kids participating in the LeBron
James “King for Kids Bikeathon” in Akron. He also
volunteered and donated part of his revenue to help
the East Cleveland Shaw High School marching band
perform at the Beijing Olympics.
In 2008, Lindsey was inducted into the Young
Entrepreneurs Hall of Fame of the National Museum of
Education in Akron.
“You have to believe in yourself,” he has said.
“There’s going to be good times and bad times, but
if you stick with it, you can push through the
difficult times.”
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